SOCIAL MEDIA MANAGER JOB AT GENESIS GROUP | SOCIAL MEDIA JOBS IN NIGERIA

About Company:

Genesis Group is a fast-paced hospitality conglomerate with business interests in restaurants, catering, hotels, cinemas, snack food manufacturing and oil and gas support services. Running for 30 years, we pride ourselves in offering our exceptional customer experience to a significant consumer base across Nigeria.

Job Description:

We are looking for a creative, data-driven, and highly engaging Social Media Manager to join our team. If you are passionate about building brands, crafting compelling stories, and staying ahead of digital trends, we want you to lead our social presence.

In this role, you will be the voice of our brand across all social channels. You won't just be posting content; you will be building a community, driving brand awareness, and analyzing metrics to turn followers into loyal advocates. If you are a digital native who loves experimenting with new content formats and thrives in a fast-paced environment, this is your opportunity to make a massive impact.

Requirements:

Strategy & Content Creation

• Strategy Development: Develop and execute comprehensive social media strategies that align with our business goals and brand identity.

• Content Production: Plan, create, and schedule high-quality, engaging content (text, images, videos, reels, and stories) tailored to specific platforms (Instagram, X, TikTok, LinkedIn, Facebook).

• Copywriting: Craft witty, professional, and brand-aligned captions that drive engagement and conversions.

Community Management & Growth

• Engagement: Proactively interact with our community, responding to comments and messages to build relationships and brand sentiment.

• Growth Hacking: Stay on top of viral trends, hashtags, and industry news to ensure our brand remains relevant and discoverable.

• Influencer/Partner Liaison: Identify and coordinate with influencers or partners for collaborations to broaden our reach.

Analytics & Optimization

• Reporting: Track, analyze, and report on key performance indicators (KPIs)—including engagement rates, reach, and conversion—using social media analytics tools.

• Optimization: Use data insights to refine our content strategy, testing new ideas and optimizing what works best for our audience.

Qualifications and Skills:

• Education: Bachelor’s Degree in Marketing, Communications, Journalism, Public Relations, or a related field.

• Experience: Proven experience (2+ years) managing social media accounts for a business or brand.

• Technical Skills:

  • Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, InShot, etc.).

  • Strong understanding of social media algorithms and best practices for major platforms.

  • Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Meta Business Suite).

• Core Competencies:

  • Creativity: A "pattern-breaker" mindset; you know what content stops the scroll.

  • Communication: Exceptional written and verbal communication skills.

  • Adaptability: Ability to pivot quickly and jump on trends without losing brand voice.

  • Analytical Mind: You don't just post; you understand the "why" behind the numbers.

Salary

Application Closing Date: Not specified

Application Instructions:

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