SOCIAL MEDIA / DIGITAL MARKETING MANAGER JOB AT DEEN CONSULT | SOCIAL MEDIA / DIGITAL MARKETING JOBS IN LAGOS

About Company:

Deen Consult is a dynamic professional services firm specializing in Recruitment, Training, and General Business Consultation. Established with a passion for helping organizations achieve sustainable growth, we serve as a trusted partner to businesses across diverse industries. Our mission is to bridge the gap between talent, knowledge, and performance, ensuring that our clients remain competitive in today’s fast-changing business environment.

Job Description:

Are you a results-driven digital marketer who understands that social media is a tool for revenue, not just reach? Spectra Industries is seeking a strategic, commercially minded Social Media & Digital Marketing Manager to take charge of our digital presence.

This is not a role for a simple content poster. We are looking for a growth hacker who can drive product awareness, generate consistent B2B distributor leads, and stimulate B2C demand across the Nigerian market. If you have the expertise to turn followers into wholesalers and views into sales, we want you on our team.

Requirements:

Strategic Sales & Growth

• Revenue-Focused Strategy: Develop and execute high-impact digital campaigns with a primary focus on driving product sales and market share.

• Lead Generation: Build robust funnels to generate and track B2B inquiries (distributors/wholesalers) and B2C demand.

• Conversion Management: Efficiently channel leads to our sales team and WhatsApp Business accounts to ensure high conversion rates.

Social Media Management

• Platform Growth: Take ownership of our presence on Instagram, Facebook, TikTok, and LinkedIn.

• Active Engagement: Maintain a daily content cadence and engage proactively with our community, including distributors and retail customers.

Paid Media & Digital Advertising

• Ad Optimization: Manage paid advertising campaigns across Meta and Google. Optimize these campaigns specifically for lead generation and sales conversion.

• Budget Efficiency: Manage advertising budgets to ensure maximum ROI and measurable business impact.

Content Creation & Brand Storytelling

• Quality & Hygiene Focus: Produce high-quality, engaging video and graphic content that highlights the superior quality and hygiene standards of Spectra Industries’ products.

• Creative Production: Utilize photography and video editing skills to create content that resonates with the Nigerian consumer.

Analytics & Reporting

• Data-Driven Success: Provide weekly performance reports detailing leads generated, sales conversions, and ad performance.

• Continuous Improvement: Use analytical insights to recommend and implement strategy adjustments, ensuring we remain competitive in a fast-paced FMCG environment.

Qualifications and Skills:

• Experience: 3–5 years of proven experience in digital marketing. Experience in the FMCG (Fast-Moving Consumer Goods) sector is highly preferred.

• Technical Mastery:

  • Advertising: Deep expertise in running Meta Ads (Facebook/Instagram) and Google Ads for lead generation.

  • Creative Suite: Proficiency in content creation (graphics and video). You should be comfortable with basic photography and video editing software.

• Market Insight: A strong, intuitive understanding of the Nigerian consumer market and the B2B distribution landscape.

• Core Competencies:

  • Revenue-Driven Mindset: You understand that "likes" are vanity metrics; you care about the bottom line.

  • Communication: Ability to write compelling copy that drives action.

  • Proactivity: You are a self-starter who identifies opportunities for market visibility and brand growth without needing constant guidance.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: deenconsult@gmail.com using the Job Position and Location as the subject of the email.