MARKETING MANAGER AT MOOVE AFRICA

About Company:

Moove is building the world’s largest fleet and best-in-class technologies that power mobility platforms. Its flagship Drive-to-Own (DTO) product democratises access to vehicle ownership with a revolutionary revenue based financing model, enabling underserved mobility entrepreneurs to thrive.

Job Description:

As a Marketing Manager (Nigeria) at Moove.io, you will be responsible for developing and executing innovative marketing strategies tailored to the specific needs of your assigned country. Your role will involve market research, competitor analysis, and customer insights to drive effective marketing campaigns and initiatives. You will collaborate with cross-functional teams to create compelling content, manage advertising campaigns, and oversee digital marketing efforts. 

What You’ll be Doing

• Develop specific regional marketing strategies and go-to-market plans to launch new products.

• Build Moove’s brand equity and sustain this progressively as operations scale across the region.

• Ensure operational excellence in executions while managing project teams to drive growth.

• Drive local activations and ensure positive ROI on all brand engagements including showcase events, partnerships, field activities, etc.

Key Metrics

• Increase in Brand Awareness - % Increase in Brand Recognition

• Growth in Brand Equity - % Increase in Brand Recall

• Positive Net Promoter Score - Above 70%

• Work closely with the communications specialist, business development team, CRM associate, and other key teams to execute all initiatives.

• Allocate country budget to relevant initiatives and ensure actual spend is in line with the target.

• Act as the regional marketing POC and ensure key stakeholders are adequately informed of initiatives, progress, and reports.

• Utilise data-driven decisions to improve the performance of marketing efforts.

• Model our core values and promote them internally and externally

Requirements:

• A good first degree in a relevant field (Marketing, Communication, Business Administration, or any related field).

• A minimum of 6 years experience and at least 2 years in a middle management role.

• Experience in the Mobility and Tech industry.

• Start-up Experience.

• Research, Data Analysis, Organisation, & Planning skills

• Amazing creativity and communication skills.

• People management and leadership skills

• Strong business acumen and problem-solving.

• Passionate about new technologies

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button below to apply