MARKETING MANAGER AT URBANWISH LTD | MARKETING MANAGER JOBS IN LAGOS & ABUJA

About Company:

UrbanWish is a Services Marketplace connecting users with verified lifestyle, leisure and essential service providers. Our platform enables users to discover, book or gift services across multiple categories; while offering service providers the tools they need to grow their business, thereby providing a seamless all-in-one experience.

Job Description:

UrbanWish is preparing for its public launch, and we are looking for a high-impact Marketing Manager to architect our entry into the market. This isn't just a role about "posting content"; it is about building a Growth Engine.

You will lead our Go-To-Market (GTM) execution across Lagos and Abuja, balancing the acquisition of service providers with the demand generation of customers. As an early-stage leader, you will work directly with the CEO to define the UrbanWish brand and scale our acquisition funnels. If you have 2–5 years of experience in the Nigerian startup ecosystem and a "launch-first" mindset, we want you to own our trajectory.

Requirements:

1. GTM Strategy & Marketplace Growth

• Dual-Sided Acquisition: Design and execute parallel marketing strategies to acquire both service providers and end-users, ensuring a balanced marketplace.

• Launch Orchestration: Lead the public launch in Lagos and Abuja, leveraging influencer partnerships, PR, and local content to drive immediate brand awareness.

• Funnel Optimization: Continuously test and measure acquisition funnels to optimize Customer Acquisition Cost (CAC) and maximize conversion rates.

2. Performance & Digital Lifecycle

• Multi-Channel Campaigns: Own paid media execution across Google Ads, Meta, and TikTok, ensuring high-ROI spend.

• SEO & Content Engine: Lead the organic growth strategy, using SEO-optimized content to build long-term traffic and authority in the service-booking space.

• Retention & CRM: Build lifecycle marketing journeys (Email/SMS) for onboarding, referrals, and re-engagement to increase Lifetime Value (LTV) and repeat bookings.

3. Brand Voice & Strategic Leadership

• Brand Custodianship: Establish a consistent, resonant brand voice tailored specifically to the Nigerian consumer and provider landscape.

• Cross-Functional Synergy: Collaborate with Product and Engineering teams to ensure marketing campaigns are perfectly synced with new feature rollouts.

• Team Building: Act as the foundation for our in-house marketing department, managing external agencies and eventually scaling a full internal team.

Qualifications and Skills:

Send your CV and cover letter on why you’d be a great fit for UrbanWish to: careers@urbanwish.com Subject: Marketing Manager – UrbanWish

Salary

Application Closing Date: Not specified

Application Instructions:

Professional Profile

• Experience: 2–5 years in growth, digital, or brand marketing, ideally within a startup or marketplace (Fintech, Travel, or On-Demand Services).

• Market Context: Proven experience executing successful campaigns within the Nigerian market.

• Technical IQ: Deep familiarity with performance tools (Meta Ads Manager, Google Analytics, HubSpot/Mailchimp).

Core Competencies

• Analytical Grit: Ability to translate complex metrics (Traffic, Conversion, LTV, CAC) into actionable weekly reports.

• Communication: Exceptional storytelling skills to communicate UrbanWish’s value to both tech-savvy users and local service providers.

• Ambiguity Management: Thriving in a fast-paced, "hands-on" environment where strategy and execution happen simultaneously.