SOCIAL MEDIA & MARKETING ANALYST AT ACCRETIO AFRICA | SOCIAL MEDIA & MARKETING ANALYST JOBS IN LAGOS

About Company:

Accretio Africa, an HR Consulting Firm, is recruiting to fill the position above

Job Description:

We are looking for a high-energy, data-driven Social Media & Marketing Analyst to join our team in Ikeja, Lagos. This is a performance-oriented role designed for a "Social Savvy" professional who doesn't just post content but understands the science of digital conversion.

Reporting to the Business Development Manager (BDM), you will be the engine behind our online growth. Your mission is to turn our social platforms into powerful lead-generation funnels by combining creative content with rigorous marketing analytics. If you are a proactive researcher who can spot market trends and translate data into revenue-focused strategies, this role is for you.

Requirements:

1. Social Ecosystem & Community Engagement

• Daily Operations: Manage and scale our presence across LinkedIn, Instagram, Facebook, X, and TikTok, ensuring a consistent and professional brand voice.

• Content Lifecycle: Schedule and publish high-impact content, ensuring it reaches the right audience at the peak time for engagement.

• Active Engagement: Foster community growth by responding to followers and actively mining social interactions for potential sales leads.

2. Marketing Analytics & Performance Intelligence

• Campaign Tracking: Monitor digital campaigns across all channels, measuring success against KPIs like reach, CTR, and conversion rates.

• Data Synthesis: Use tools like Google Analytics and Meta Business Suite to produce reports that offer more than just numbers—providing actionable insights to the BDM.

• Funnel Optimization: Support the sales team by analyzing the digital lead funnel and identifying where potential customers drop off.

3. Growth Support & Market Research

• Competitor Intelligence: Conduct ongoing research into competitor tactics and emerging market trends to ensure our brand stays ahead of the curve.

• Social Commerce: Support the integration of social commerce initiatives, bridging the gap between social engagement and commercial transactions.

• Strategic Collaboration: Partner with Sales and Commercial teams to align digital marketing efforts with overall business revenue objectives.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Business, Communications, or Data Analytics.

• Experience: 2–5 years of professional experience in social media management or marketing analytics.

• Tech Stack: Proficiency in Google Analytics, Meta Business Suite, and various social media scheduling tools.

• Location: Candidates must be able to work full-time in Ikeja, Lagos.

Core Competencies

• Analytical Thinking: The ability to find the "why" behind the data.

• Communication Mastery: Exceptional written and visual communication skills suitable for a corporate environment.

• Commercially Aware: An understanding that social media success is ultimately measured by business growth and revenue.

• Grit: Comfortable working in a fast-paced, performance-oriented environment.

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button below to apply