MARKETING OFFICER (HEALTHCARE SECTOR - MEDICAL LABORATORY SERVICES) AT PEPHLA GLOBAL NIGERIA LIMITED | MARKETING JOBS IN RIVERS

About Company:

PEPHLA Global Nigeria Limited is a new company. Among Pephla's objects are the Wholesale Pharmacy and Medical Laboratory Centre. Here, Pephla is focused on providing laboratory tests, drug products and medical devices of the highest quality, safety, efficacy, and outstanding services.

Job Description:

Pephla Medical Laboratory Diagnostic Centre is seeking a high-energy, creative, and results-driven Marketing Officer to lead our growth efforts in Port Harcourt. This is a strategic role focused on high-value client acquisition, clinical referral networking, and brand positioning.

As the primary growth engine for the diagnostic centre, you will be responsible for penetrating the private and public sectors, establishing robust partnerships with hospitals and clinics, and ensuring Pephla becomes the laboratory of choice for diagnostics on Ada-George Road and beyond. If you have 3–5 years of healthcare marketing experience and a proven ability to convert cold leads into long-term medical partnerships, we want to hear from you.

Requirements:

1. Strategic Market Penetration & Sourcing

• Business Development: Proactively identify and secure new business opportunities within corporate organizations, government parastatals, and private healthcare providers.

• Referral Network Building: Establish and nurture relationships with physicians and hospital administrators to drive a steady stream of diagnostic referrals.

• Environmental Scanning: Conduct regular market intelligence and environmental scans to identify underserved medical needs and develop diagnostic packages to meet them.

2. Sales Strategy & Relationship Management

• Strategic Planning: Participate in the formulation of the company’s annual sales and marketing plans, utilizing sales forecasting to ensure profitability targets are met.

• HMO & NHIS Liaison: Leverage knowledge of HMO operations and National Health Insurance Scheme (NHIS) protocols to expand the laboratory's footprint in managed care networks.

• Stakeholder Engagement: Arrange and lead high-level presentations and meetings with prospective corporate clients and medical boards.

3. Brand Promotion & Market Intelligence

• Promotional Activations: Organize and represent Pephla at trade shows, healthcare conferences, and community health outreaches to build brand awareness.

• Competitor Analysis: Monitor competitor pricing, services, and marketing tactics to ensure Pephla remains a leader in the diagnostic market.

• Product Development: Assist in the design of healthcare plans and diagnostic bundles tailored to specific demographic needs.

Qualifications and Skills:

Professional Profile

• Experience: Essential 3 to 5 years of marketing experience specifically within the healthcare industry (Diagnostic Centers, Hospitals, or Pharma).

• Industry Knowledge: Deep understanding of the Nigerian healthcare landscape, including HMO and NHIS operations.

• Location: Must be able to work out of the Ada-George Road, Port Harcourt facility.

Core Competencies

• Communication Mastery: Exceptional oral and written presentation skills—capable of speaking to both medical professionals and corporate executives.

• Sales DNA: A strong, target-driven mindset with a track record of meeting or exceeding revenue goals.

• Strategic Thinking: Ability to move beyond "selling" to "consultative business development."

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: pephla@pephla.com using the position as subject of email.