MARKETING EXECUTIVE AT ZIBA BEACH RESORT | MARKETING EXECUTIVE JOBS IN LAGOS

About Company:

Ziba is Nigeria’s first overwater beach resort, and our views and experiences will inspire you to plan your next vacation even before you leave. Ziba beach resort is the perfect destination for your family with activities to create lasting memories, break from the norm and explore new foods and experiences.

Job Description:

Ziba Beach Resort is seeking a visionary Marketing Manager to lead our growth engine and define our narrative in the luxury hospitality space. This is a high-impact leadership role responsible for driving occupancy, scaling revenue, and cementing Ziba’s reputation as a premier destination.

You will act as the architect of our brand, supervising a digital team to ensure our online presence is as breathtaking as our physical resort. From crafting viral content and managing influencer relationships to developing corporate retreat packages, you will sit at the heart of Ziba’s commercial success. If you are a creative strategist with a "guest-first" mindset and a proven track record in hospitality, we want you to lead our marketing direction.

Requirements:

1. Revenue Growth & Digital Dominance

• Strategic Execution: Develop and deploy annual marketing plans that move the needle on occupancy rates and total revenue.

• Digital Ecosystem Oversight: Supervise the Online Marketing Executive to ensure peak performance across the website, Google Business, OTAs (Booking.com/Expedia), and paid ad platforms.

• Full-Funnel Campaigns: Oversee the lifecycle of marketing campaigns from creative conceptualization to data-backed performance reporting.

2. Content Mastery & Brand Storytelling

• Visual Identity: Strengthen and protect Ziba’s brand identity, ensuring every blog post, email, and social media update feels premium and consistent.

• Content Production: Supervise the creation of compelling visual and written narratives that showcase the Ziba experience, from tranquil facility shots to high-energy events.

• Guest Appeal: Build innovative promotional packages and event concepts that drive seasonal demand and enhance guest delight.

3. PR, Partnerships & Market Intelligence

• Influencer & Media Relations: Build and manage a network of top-tier travel influencers, content creators, and media outlets to keep Ziba trending.

• Corporate & B2B Engagement: Identify and secure strategic partnerships with travel agents and corporate entities to drive group bookings and retreats.

• Performance Analytics: Monitor market trends and competitor activity, using data-driven insights to optimize budgets and ensure high ROI on every marketing Naira spent.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Communications, or Business (A Master’s degree or professional hospitality certification is a plus).

• Experience: Proven leadership experience in Hospitality Marketing or Luxury Brand Management.

• Technical IQ: Deep knowledge of SEO, Paid Ads (Meta/Google), OTA management, and hospitality analytics tools.

Core Competencies

• Creative Leadership: Ability to manage a creative team and multiple projects in a high-pressure, fast-paced environment.

• Communication Mastery: Exceptional written and verbal skills for both internal leadership briefings and external guest-facing copy.

• Data-Driven Mindset: Ability to translate complex marketing metrics into actionable business growth strategies.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: zibahires@gmail.com using the position as subject of email.