TRADE MARKETING REPRESENTATIVE AT INTERNATIONAL BREWERIES PLC | MARKETING JOBS IN ABUJA

About Company:

International Breweries Plc - Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients.

Job Description:

We are seeking a high-caliber Trade Marketing Representative to join our Abuja operations as the custodian of our "Point of Connection" (POC) excellence. In the fast-moving consumer goods (FMCG) and beverage sectors, winning happens at the shelf and the bar. This role is designed for a "Channel Strategist", someone who can leverage capital and people resources to turn marketing theory into sustainable sales volume and market share.

Your mission is to own the "Below-the-Line" (BTL) narrative. You will be responsible for the entire trade lifecycle: from defining channel segments and driving the regional Cold Strategy to managing multi-million Naira Capex budgets for coolers and draught equipment. If you possess a data-driven approach to numeracy and the persuasive grit to lead diverse sales teams toward global execution standards, we want you to drive our Abuja growth.

Requirements:

1. Channel Architecture & Execution Excellence

• Strategy Segmentation: Define, quantify, and segment market channels, applying bespoke strategies that align with local consumer trends in Northern Nigeria.

• Cold Strategy Ownership: Develop and drive the "Cold Strategy" (refrigeration and draught) to ensure our products are served at the optimal temperature and visibility.

• Tool-Kit Development: Create and standardize IRVPs (Integrated Route-to-Market Value Propositions), providing sales teams with the frameworks and merchandising standards needed to win.

2. BTL Communication & Competitor Response

• Sales Driver Triangle: Own the definition of execution standards across all elements of the sales driver triangle (Availability, Visibility, and Pricing).

• Annual Activity Planning: Develop comprehensive BTL plans, including promotions, events, and signage, ensuring every activity is backed by a clear budget and communication plan.

• Market Defense: Monitor competitor moves in real-time and develop ad-hoc trade responses to maintain our competitive advantage.

3. Financial Stewardship & Agency Management

• Budget Accountability: Take full ownership of the BTL and Capex budgets (Coolers, Draught, Activations), ensuring transparency and strict adherence to financial controls.

• Agency Governance: Manage 3rd Party BTL agencies, ensuring that experiential activations and trade materials meet our global standards of excellence.

• Audit & Analytics: Review and track in-trade audit KPIs, utilizing regular CPF (Channel Planning Forum) sessions to communicate results and initiatives.

Qualifications and Skills:

Professional Profile

• Education: Minimum of a First Degree in Business Administration, Humanities, or a related field from an accredited university.

• Experience: Minimum of 2 years of active experience in Trade Marketing, ideally within the FMCG or Beverage sectors.

• Technical Savvy: High proficiency in Microsoft Excel (for detailed numerical analysis) and PowerPoint (for strategic presentations).

Core Competencies

• Market Intelligence: Practical knowledge of Nigerian market structures and regional consumer trends.

• Persuasive Leadership: Ability to get results through managing diverse groups and external agencies.

• Numerical Precision: Strong analytical skills with a high attention to detail regarding P&L and Capex management.

Salary

Application Closing Date: Not specified

Application Instructions:

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