DIGITAL MARKETER - IKATE AT MSHEL HOMES LTD | DIGITAL MARKETING JOBS IN LAGOS

About Company:

Mshel Homes Limited is an independent Real Estate Company located in Abuja, Nigeria. Simply put; we partner with You to get your dream home. Make all the right moves with us. With us, you'll experience.

Job Description:

Mshel Homes Limited is seeking a results-driven and innovative Digital Marketer to join our team. In this role, you will be the architect of our online growth, responsible for planning, executing, and optimizing high-performance campaigns that convert digital interest into property sales. You will leverage data-driven strategies to scale our brand visibility, dominate search rankings, and manage a robust lead generation pipeline across multiple channels.

The ideal candidate is a hybrid of a creative storyteller and a technical analyst someone who can craft a compelling ad and then dive into the metrics to refine its ROI.

Requirements:

Strategic Growth & Lead Generation

• Digital Strategy: Develop and execute multi-channel strategies to drive brand awareness and generate high-quality leads for our real estate portfolio.

• Lead Management: Implement effective lead generation funnels and utilize CRM tools to track prospects, manage follow-ups, and enhance customer engagement.

• Performance Marketing: Plan and manage paid campaigns (PPC/SEM) across Google Ads, Meta Business Suite (Facebook/Instagram), and other relevant platforms.

SEO & Website Management

• Search Optimization: Execute SEO strategies to increase organic traffic and ensure Mshel Homes ranks prominently for key real estate search terms.

• Web Oversight: Manage and update website content via CMS, ensuring a seamless user experience and accurate property listings.

• Analytics: Utilize tools like Google Analytics to monitor website performance and implement data-driven technical enhancements.

Content & Social Media Strategy

• Brand Voice: Develop engaging content, including copywriting, basic graphics, and video updates, that aligns with the Mshel Homes brand identity.

• Community Growth: Manage and grow the company’s social media presence through impactful posts and proactive follower engagement.

• Email Marketing: Design and execute automated email campaigns, newsletters, and promotional offers using platforms like MailChimp.

Collaboration & Reporting

• Cross-functional Teamwork: Collaborate with internal graphics and content teams to produce high-quality marketing materials.

• Data Insights: Monitor, analyze, and report on campaign KPIs, providing actionable insights and recommendations for future budget allocation.

Qualifications and Skills:

Education & Experience

• Degree: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

• Experience: Proven track record as a Digital Marketer, with a strong preference for experience within the Real Estate sector.

Technical Competencies

• Platform Mastery: Proficiency in Google Ads, Meta Business Suite, and MailChimp.

• SEO/SEM Expertise: Strong understanding of search engine optimization, pay-per-click advertising, and social media algorithms.

• Creative Skills: Competency in copywriting, video editing, and basic graphic design.

• Analytical Tools: Mastery of Google Analytics and other data tracking technologies.

Core Soft Skills

• Innovation: Strong creativity and the ability to think outside traditional marketing boxes.

• Organization: High level of attention to detail with the ability to manage multiple campaigns simultaneously.

• Communication: Excellent presentation skills to explain digital performance to stakeholders.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: hr@mshelhomeslagos.com using the position as subject of email.