CONNECTIONS PLANNING MANAGER AT GUINNESS NIGERIA PLC

About Company:

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below

Job Description:

• The Consumer Planning team plays a critical role in identifying growth opportunities by delivering a comprehensive view of the market through the lens of culture, consumer, and shopper behavior.
• The team uncovers deep insights into occasions, purchasing, and consumption patterns to inform and inspire impactful marketing strategies.
• This role is responsible for transforming brand engagement by implementing the Connections Planning Model and developing data-driven, high-impact connection plans in close collaboration with category brand teams.

Responsibilities:

• Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs, i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
• Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
• Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
• Work in collaboration with senior stakeholders to influence media investment decisions.
• Lead continuous measurement, evaluation and improvement of the connection plans for all strategic brands with quarterly reviews with the Marketing Leadership Team

Requirements:

• 4 years of integrated media or connections planning experience, with strong social and digital media experience
• Demonstrated ability to think strategically, stay on the pulse of competitive and market activities,  as well as industry trends
• Successful and productive relationship management with agency partners
• Strong drive and determination.  A track record of beta testing & optimisation.
• Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
• A master at influencing skills across all levels of the organisation to build belief in others and drive action
• Strategic thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term. 
• Commercial acumen – An understanding of business end-to-end and providing robust counsel to the executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities.
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation. 
• Externally focused - Great external radar to spot opportunities and challenges, and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent – Track record of leading leaders and ability to build and nurture high-performing teamsand insightful into what drives performance. 

Salary

Application Closing Date: 30th July, 2025

Application Instructions:

CLICK ON THE LINK BELOW TO APPLY