DIGITAL MARKETING OFFICER AT SYLVASTAR GROUP | DIGITAL MARKETING JOBS IN ABUJA

About Company:

Sylvastar Group is a diversified Nigerian conglomerate with its headquarters in Abuja, Nigeria, operating across multiple sectors including real estate, agriculture, food & beverages, finance, and petrochemical manufacturing.

We are recruiting to fill the position below:

Job Description:

• The Digital Marketer will drive lead generation, client engagement, and revenue growth through high-performing digital campaigns.
• This role encompasses paid ads, email marketing, social media management, and funnel optimization to convert prospects into subscribers and investors.

Key Responsibilities

Lead Generation & Performance Marketing

• Plan, launch, and optimize paid campaigns (Meta Ads, Google Ads, YouTube Ads) for qualified lead generation.

• Build structured sales funnels and conduct A/B testing on creatives, targeting, and landing pages.

• Monitor cost per lead (CPL) while ensuring high-quality prospects.

Email Marketing & Newsletter Management

• Manage email campaigns and automated sequences for lead nurturing and client retention.

• Segment lists and track metrics such as open rates, click-through rates, and conversions.

• Design newsletters highlighting property launches, offers, updates, and milestones.

Social Media & Brand Visibility

• Grow and manage company social platforms; maintain brand consistency.

• Collaborate with content teams to produce property showcases, testimonials, and promotional campaigns.

Lead Tracking & Sales Alignment

• Coordinate with the Sales Team to ensure proper follow-up on digital leads.

• Track conversions across all stages: Lead → Inspection → Subscription → Payment.

• Ensure CRM integration for tracking and accountability.

Analytics, Reporting & Budget Management

• Prepare weekly and monthly reports on lead generation, CPL, email metrics, ROAS, and revenue contribution.

• Manage advertising budgets responsibly and transparently.

Key Performance Indicators (KPIs)

• Monthly qualified leads

• Cost per lead benchmarks

• Lead-to-inspection and lead-to-sale conversion rates

• Email open & click-through rates

• Newsletter engagement metrics

• ROAS and revenue contribution from campaigns

Requirements:

• Bachelor’s Degree / HND in Marketing, Mass Communication, Business, or related field.

• 1–2 years of digital marketing experience (real estate experience is a plus).

• Proficiency in Meta Ads Manager, Google Ads, email platforms (Mailchimp, HubSpot), CRM systems, SEO, and analytics tools.

• Strong analytical and data interpretation skills.

• Ability to meet performance targets and deadlines.

Salary

Application Closing Date: Not specified

Application Instructions:

Qualified candidates should send their CV and portfolio to: hr@sylvastargroup.com using the Job Title as the subject of the email.