DIGITAL MARKETER AT LOPTERRA SERVICES LIMITED | DIGITAL MARKETER JOBS IN LAGOS

About Company:

Lopterra is a unique training and consultancy organization with offices in Lagos, Nigeria and Johannesburg, South Africa. Our goal is to provide exceptionally services that meets or exceed our clients expectation.

Job Description:

We are seeking a high-caliber Digital Marketing & Sales Executive who can masterfully bridge the gap between digital lead generation and revenue closure. This is a dual-impact role designed for a professional who possesses the technical expertise to manage high-spend social media ads and the commercial finesse to interface with clients and close high-value deals.

In this position, you will be the engine of our growth—owning the digital funnel from the first click to the final handshake. You will architect multi-channel strategies across Meta, Google, and Email, while simultaneously acting as a lead consultant to manage inbound/outbound inquiries and follow-up meetings. If you are a results-driven marketer with 2 years of experience and a "closer" mindset, we want you to lead our market expansion.

Requirements:

1. Digital Ad Management & Funnel Optimization

• Omnichannel Strategy: Develop and execute comprehensive digital strategies across Google Ads, Facebook, and Instagram to drive targeted traffic and high-intent leads.

• Performance Analytics: Rigorously monitor ROAS (Return on Ad Spend), CPC, and conversion rates to identify performance bottlenecks and pivot strategies in real-time.

• SEO & Content Governance: Oversee website management, ensuring SEO optimization and a frictionless user experience (UX) to maximize organic reach and conversion.

2. Content Architecture & Brand Awareness

• Creative Curation: Create and curate high-engagement content for social media, email campaigns, and our website that resonates with our target demographic.

• Market Intelligence: Conduct deep-dive competitor analysis and market research to ensure our messaging maintains a sharp competitive edge.

• Cross-Functional Synergy: Collaborate with creative and product teams to ensure a consistent brand voice across all digital touchpoints.

3. Sales Integration & Relationship Management

• Lead Conversion: Manage the full lifecycle of inbound and outbound inquiries, transforming digital leads into paying customers through professional phone and email consultations.

• Strategic Follow-up: Set up and attend high-stakes meetings with potential clients, providing expert product knowledge to resolve objections and close sales.

• Vendor & Partner Liaison: Manage external agency relationships and vendor partnerships to scale digital marketing initiatives as required.

Qualifications and Skills:

Professional Profile

• Experience: Minimum of 2 years of cognate experience with a proven track record in managing Google and Meta ad platforms.

• Analytical IQ: Strong ability to interpret complex data, draw actionable insights, and make data-driven decisions that improve ROI.

• Communication Power: Elite written and verbal communication skills, capable of writing compelling copy and leading persuasive sales meetings.

Core Competencies

• Project Management: Ability to prioritize multiple campaigns and sales leads simultaneously without compromising quality or deadlines.

• Consumer Psychology: Understanding of e-commerce platforms and online consumer behavior to better target and convert leads.

• Innovative Mindset: A passion for staying ahead of industry trends and emerging marketing technologies.

Salary

Application Closing Date: Not specified

Application Instructions:

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