CATEGORY MANAGER AT PERFETTI VAN MELLE NIGERIA LIMITED | CATEGORY MANAGER JOBS IN LAGOS

About Company:

Perfetti Van Melle Nigeria Limited is a wholly owned subsidiary of Perfetti Van Melle group, one of the worlds largest manufacturers and distributors of confectionery and chewing gum, creating imaginative products and brands that are enjoyed in over 150 countries.

Job Description:

• Drive the implementation of the marketing strategy for the company in line with objectives
• Prepare the Annual Country & Brand Plans for the Marketing Function and obtain the Marketing Director’s approval
• Lead responsibility for brand management and corporate identity
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
• Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action
• Plan and execute the Marketing Operations under strict Budgetary Controls
• Drive innovation agenda based on changing consumer trends & agreed long-term plans
• Work closely with design agencies and assisting with new product launche
• Develop new brand communication in close liaison with Group Marketing
• Ensure the company Advertising and Promotion Policy & Budgets are adhered to
• After approval, implement in the most effective and cost beneficial manner achieving the strategic objectives
• Determine the need, objectives and actions for both consumer and customer (pull & push) promotions and develop programs to achieve the said specific goals. Plan, coordinate and implementing promotional campaigns with Sales Activities.

Requirements:

• 8 - 10 years within multi-national or other major FMCG company of substantial size and turnover with a balanced mix of hands-on Sales & Brand Management/Marketing experience preferably in the F&B sector
• Sound knowledge of Nigerian media landscape and consumers
• Experience of having developed new & effective communication materials including TV copies
• Able to demonstrate success in developing & leading teams
• Experience working with & successfully managing 3rd party agencies / strategic partners
• Budgetary & cost control management
• Competitive intelligence & insights
• Strong Project Management skills and experience
• NPD.

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button below to apply