SENIOR MARKETING SPECIALIST AT BLUETTI ENERGY NIGERIA LIMITED

About Company:

Bluetti is a global leader in clean energy technology, dedicated to delivering reliable and innovative solar power solutions to homes, businesses, and off-grid communities. With operations in over 110 countries and a growing presence in Nigeria, we specialize in portable power stations, solar generators, and modular energy storage systems that are reshaping how people access and use electricity.

Job Description:

• Develop and execute marketing strategies to enhance brand awareness and drive customer engagement.
• Create compelling campaigns to promote solar home systems and PAYGO (Pay-As-You-Go) solutions.
• Conduct market research to identify customer needs, preferences, and industry trends.
• Manage digital and traditional marketing channels, including social media, email campaigns, and events.
• Collaborate with the sales team to drive product uptake and customer satisfaction.
• Monitor and analyze the performance of marketing efforts, providing insights for improvement.

Requirements:

• Strong knowledge of branding and marketing strategies.
• Experience with Pay-As-You-Go (PAYGO) solutions is an added advantage.
• Excellent communication, analytical, and problem-solving skills.
• Proficiency in digital marketing tools and platforms.
• Proficiency in photography to capture high-quality visuals for campaigns is an added advantage.
• Knowledge of design software such as Adobe Photoshop, Illustrator, or Canva to create stunning marketing materials.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4-5 years of proven experience in marketing, preferably in the solar home systems sector.

Salary

Application Closing Date: Not specified

Application Instructions:

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