REGIONAL MARKETING EXECUTION LEAD - BENIN AT COCA-COLA | MARKETING JOBS IN BENIN

About Company:

Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. 

Job Description:

The Regional Marketing Execution Lead  supports the Channel Marketing Manager focusing on Fragmented Trade in the region to drive shopper and channel management, campaign deployment, and new product management. This role is responsible for defining the channel strategy and picture of success for the AH Fragmented channel, deploying POSM to execute PICOS by micro-segments, and bringing to life both national and regional marketing programs in outlets. The position requires strong marketing acumen, data-driven decision-making, and the ability to work cross-functionally to ensure timely and impactful execution. We are hiring for multiple locations - West Region (Ibadan), Central Region (Benin) and East Region (Imo/Rivers)

Requirements:

• Act as a thought leader and partner to the Sales organization
• Define clear channel strategy for fragmented trade leveraging performance insights
• Execute and maintain Picture of Success (PICOS) for key outlets and ensure activation of new outlets
• Deploy and manage POSM inventory to ensure 100% utilization and optimize storage conditions
• Operationalize brand initiatives (national and regional) and deliver post-activity reporting
• Drive validation of POSM material quality and explore innovative POSMs to maintain leadership at Point of Sale

Qualifications and Skills:

• University Degree in a Business area
• 3–5 years of Trade Marketing experience (frontline sales experience is a plus)
• Strong knowledge of beverage products and trade marketing fundamentals (shopper, customer, channel)
• Excellent stakeholder management and influencing skills
• Strong communication skills (written and oral) with proficiency in Microsoft PowerPoint and Word
• Ability to translate insights into actionable plans and deliver results under tight timelines
• Strong analytical skills and project management capability
• Knowledge of merchandising and Point of Purchase materials specification
• Self-starter with high learning agility and determination

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button below to apply