MARKETING EXECUTIVE AT FIRSTEXCELSIA | MARKETING JOBS IN LAGOS

About Company:

FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants with operations across several states in Nigeria. We have an in-depth understanding of the Nigerian business terrain and we are very passionate about partnering with indigenous organisations to develop glocalised HR solutions, processes and structures required to develop and effectively drive our clients' corporate strategies. The firm commenced operations in 2016 and currently has a team of consultants that have successfully managed numerous Organisational Development, Human Resources and Management Consulting projects in varying leadership capacities across all sectors of the Nigerian Economy. 

Job Description:

We are seeking a strategic, creative, and results-driven Marketing Executive to elevate our brand visibility and fuel our sales pipeline. In this role, you will be the bridge between our technical capabilities and the market, translating complex services into compelling value propositions. You will own the lead generation engine—from executing high-impact digital campaigns to managing our web presence and coordinating industry events.

The ideal candidate is a "full-stack" marketer who balances a creative eye for content with an analytical mindset focused on ROI and data-driven growth.

Requirements:

Brand Strategy & Content Creation

• Messaging Consistency: Develop and maintain a unified brand voice across all digital and offline channels to ensure market authority.

• Collateral Development: Create high-quality marketing materials, including case studies, brochures, and technical blog posts, that resonate with B2B decision-makers.

• Sales Enablement: Support the sales team with tailored proposals, pitch decks, and specialized marketing collateral.

Lead Generation & Digital Marketing

• Campaign Execution: Launch and manage targeted lead generation campaigns across LinkedIn, Google Ads, and Email marketing platforms.

• Digital Management: Oversee website content, optimize for SEO, and continuously improve lead capture performance and user journeys.

• Performance Tracking: Monitor, analyze, and report on campaign KPIs and ROI, using data to refine strategies and maximize budget efficiency.

Engagement & Market Intelligence

• Event Coordination: Manage the end-to-end execution of webinars, client engagement activities, and industry events (virtual or in-person).

• Research: Conduct ongoing market research and competitor analysis to identify emerging trends and strategic positioning opportunities.

• Cross-Functional Collaboration: Work independently as a self-starter while maintaining seamless communication with technical and sales teams.

Qualifications and Skills:

Education & Experience

• Degree: Bachelor’s Degree in Marketing, Business, Engineering, or a related field.

• Seniority: 3–5 years of proven experience in marketing, with a strong preference for candidates from a B2B or technical background.

Technical Toolkit

• CRM & Automation: Proficiency with CRM systems (e.g., Salesforce, Zoho), email marketing platforms (e.g., Mailchimp), and Content Management Systems (CMS).

• Design & Analysis: Familiarity with design tools (e.g., Canva, Adobe Suite) and web analytics (e.g., Google Analytics).

• Copywriting: Exceptional writing and verbal communication skills with a flair for persuasive B2B copywriting.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV and cover letter to: talentsearch@firstexcelsia.com using "Marketing Executive” as the subject of the email.