EMAIL MARKETING SPECIALIST AT PATHFINDER CONSULTING | EMAIL MARKETING JOBS IN LAGOS

About Company:

At Pathfinder Consulting, we leverage digital technology to deliver unparalleled experiences for our audience. We are seeking a results-driven  Email Marketing Specialist with strong expertise in  email strategy, automation, audience segmentation, and performance optimization to strengthen our  communication channels and drive conversions.

Job Description:

We are seeking a high-velocity and structurally elite Email Marketing Specialist to anchor the digital engagement engine of our marketing unit. In a specialized digital landscape where institutional momentum is dictated by the speed of the nurture sequence and the precision of the segmentation success is defined by "Email Sovereignty", the ability to harmonize high-performing campaigns with the clinical precision required for Lead Nurturing, CRM Automation, and Data-Driven Optimization. This role is designed for a "Digital Architect", specifically a professional with 2 to 4 years of experience and a relevant Bachelor’s degree who can blend "Creative Grit" (writing conversion-focused copy and designing HTML/CSS templates) with the "Technical Agility" required to manage complex workflows in HubSpot, Klaviyo, or ActiveCampaign.

Requirements:

1. Orchestration & Automation Governance

• Workflow Sovereignty: Develop and manage automated email workflows and customer journeys with millimetric focus, acting as the primary "Source of Lead Nurturing."

• CRM Architecture: Manage the integration between email platforms and CRM tools, providing the "Structural Foundation" for seamless data synchronization.

• Integrity Stewardship: Ensure strict compliance with email marketing regulations and deliverability best practices, ensuring the "Source of Inbox Access" is elite and uncompromised.

2. Tactical Resilience & Content Logic

• Segment Sovereignty: Deliver highly personalized campaigns based on user behavior and demographics, acting as the primary "Source of Targeted Engagement."

• Copywriting Architecture: Write compelling, conversion-focused email copy that aligns with the brand voice, providing the "Functional Foundation" for high click-through rates.

• Optimization Stewardship: Conduct rigorous A/B testing on subject lines and CTAs, maintaining the "Source of Performance Evolution."

3. Operational Integrity & Analytical Power

• Analytics Sovereignty: Track and report on open rates, CTR, and conversions, acting as the primary "Source of Actionable Insights."

• Collaboration Architecture: Work cross-functionally with sales and product teams to align email strategies with business goals, providing the "Relational Foundation" for unified marketing.

• Velocity Logic: Utilize 2 to 4 years of digital marketing expertise to accelerate the "Concept-to-Inbox" cycle, maximizing the "Source of Campaign Throughput."

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Communications, or Business.

• Experience: 2 – 4 years in email or digital marketing with a proven campaign track record.

• Technical Power: Proficiency in platforms like HubSpot, Mailchimp, Klaviyo, or ActiveCampaign.

• Design Skills: Basic understanding of HTML and CSS for email formatting is a significant advantage.

Core Competencies

• Creative Grit: Exceptional written communication and persuasive copywriting skills.

• Email Sovereignty: Mastery of the "Segmentation-to-Automation" lifecycle.

• Execution Power: High attention to detail in campaign setup, testing, and compliance.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV and a cover letter detailing your experience in email marketing, including tools used and measurable results achieved, to: hr@dtechcentrix.com using the Job Posiiton as the subject of the mail.

Note: We appreciate all applications, but only shortlisted candidates will be contacted.