DIGITAL MARKETING SPECIALIST AT HR-ON-WHEELS | DIGITAL MARKETING JOBS IN LAGOS

About Company:

HR-on-Wheels - Our client is a leading Nigerian spa brand based in Ikoyi, Lagos, offering award-winning aesthetic and wellness experiences.

They are recruiting to fill the position above.

Job Description:

We are seeking a high-velocity and results-driven Digital Marketing Specialist to anchor the growth engine of our Ikoyi operations. In the specialized landscape of high-end Lagos commerce where brand equity is won through digital dominance success is defined by "Digital Sovereignty", the ability to harmonize creative content with the clinical precision required for Paid Ad Optimization, Conversion Tracking, and Audience Acquisition. This role is designed for a "Growth Architect" with 2–4 years of experience who can blend "Creative Grit" (designing high-engagement assets) with the "Analytical Agility" required to scale budgets across Google and Meta platforms.

Requirements:

1. Strategic Orchestration & Brand Governance

• Strategy Sovereignty: Develop and execute multi-channel digital marketing strategies with millimetric focus, acting as the primary "Source of Online Visibility."

• Social Architecture: Manage social media platforms and create engaging narratives, providing the "Structural Foundation" for brand trust and community growth.

• Integrity Stewardship: Monitor industry trends and competitor movements, ensuring the "Source of Brand Relevance" is elite and uncompromised.

2. Tactical Resilience & Paid Acquisition Logic

• Ad Sovereignty: Run and optimize high-performance paid campaigns (Google, Instagram, Facebook), acting as the primary "Source of Lead Generation."

• Content Architecture: Utilize basic graphic design and content creation skills to build high-converting assets, providing the "Functional Foundation" for ad engagement.

• Collaboration Stewardship: Work closely with internal teams on promotions and integrated campaigns, maintaining the "Source of Campaign Synergy."

3. Operational Integrity & Analytical Power

• Performance Sovereignty: Track key performance indicators (KPIs) and generate detailed growth reports, acting as the primary "Source of Data-Driven Insights."

• Optimization Architecture: Utilize marketing tools to refine targeting and creative based on real-time data, providing the "Relational Foundation" for budget efficiency.

• Velocity Logic: Utilize 2–4 years of digital expertise to pivot strategies during low-engagement periods, maximizing the "Source of Customer Acquisition Throughput."

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s Degree in Marketing or a related field.

• Experience: 2–4 years of progressive experience in digital marketing.

• Domain Power: Strong knowledge of Social Media Management, Paid Ads (Google/Meta), and SEO/SEM.

• Tools: Proficiency in Analytical Tools (Google Analytics/Ads Manager) and basic Graphic Design (Canva/Adobe).

Core Competencies

• Analytical Grit: Ability to interpret complex data to improve campaign performance.

• Digital Sovereignty: Excellence in creative storytelling and brand positioning.

• Growth Power: Proactive mindset with a focus on achieving measurable customer acquisition targets.

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button below to apply