DIGITAL MARKETING MANAGER AT ICS OUTSOURCING | DIGITAL MARKETING JOBS IN LAGOS

About Company:

ICS Outsourcing is Nigeria’s leading Outsourcing provider incorporated in August 1994. We offer a comprehensive range of outsourcing services ranging from People Outsourcing to Sales BPO. We provide bespoke Business Support Solutions to all kinds and sizes of business.

Job Description:

We are seeking a strategic, results-driven Digital Marketing Manager to build and lead our digital presence from the ground up. In this role, you will be the architect of our online growth, responsible for connecting our agrochemical solutions with distributors, agro-dealers, and farmers across Nigeria. If you are an innovative marketer who understands the unique challenges of the agricultural ecosystem and can translate technical product value into high-conversion digital campaigns, we invite you to lead this critical function.

Requirements:

• Strategic Leadership: Develop and execute a comprehensive digital marketing strategy aligned with company growth targets.

• Campaign Management: Plan, execute, and optimize multi-channel paid campaigns (Google Ads, Meta Ads) to drive measurable lead generation and revenue.

• Brand & Content Strategy: Oversee our online brand positioning and content strategy, focusing on product education, farmer awareness, and timely seasonal promotions aligned with Nigeria’s planting cycles.

• Growth & Engagement: Manage all digital platforms (website, social media) to increase brand visibility, traffic, and community engagement.

• Localized Outreach: Coordinate with branch teams to ensure national digital strategies are adapted for effective localized impact.

• Analytics & Optimization: Monitor KPIs (conversions, ROI, traffic) to ensure data-backed decision-making; manage marketing budgets to maximize cost efficiency.

• Market Innovation: Explore and leverage unconventional digital channels suited for rural and agricultural market penetration.

Qualifications and Skills:

• Education: HND, Bachelor’s, or Master’s Degree in a relevant field.

• Experience: 5+ years of digital marketing experience.

• Industry Expertise:

  • Highly Preferred: Background in Agrochemicals, Fertilizers, Agro-commodities, or distribution.

  • Preferred: Experience within the FMCG or broader agricultural sectors.

Salary

Application Closing Date: Not specified

Application Instructions:

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