DIGITAL MARKETING EXECUTIVE JOB AT PHILLIPS OUTSOURCING LIMITED | DIGITAL MARKETING JOBS IN LAGOS

About Company:

Phillips Outsourcing Limited has been in existence for over 18years. We have a vast experience in the outsourcing business as we currently manage resources for major clients in all sectors of the Nigerian economy. In addition, our prolific manpower cuts across the 36 states in Nigeria. After successfully gaining ground in all the 36 states of the federation, we are gradually spreading our tentacles to other African Nations. We are currently registered to also do business in Ghana. Our framework is developed to fully support the businesses of our clients, ensuring continuous improvement of the outsourced services. This ultimately thrusts our clients to achieve their business objectives.

Job Description:

We are seeking a high-velocity and data-driven Digital Marketing Executive to anchor the growth engine of our Microfinance operations in Ikoyi. In the specialized landscape of digital banking where market share is dictated by the cost of acquisition and the quality of the lead success is defined by "Digital Sovereignty", the ability to harmonize creative content with the clinical precision required for Meta/Google Ads Optimization, Funnel Engineering, and ROI Tracking. This role is designed for a "Performance Architect" with 2–3 years of experience who can blend "Analytical Grit" (managing CPL and ROI targets) with the "Strategic Agility" required to convert digital interest into funded accounts and booked loans.

Requirements:

1. Orchestration & Performance Governance

• Campaign Sovereignty: Develop and implement performance-driven digital marketing campaigns with millimetric focus, acting as the primary "Source of Customer Acquisition."

• Funnel Architecture: Oversee website content, landing pages, and digital funnels to improve conversion rates, providing the "Structural Foundation" for a seamless user journey.

• Integrity Stewardship: Create compelling financial product content aligned with regulatory guidelines, ensuring the "Source of Brand Credibility" is elite and uncompromised.

2. Tactical Resilience & Media Logic

• Optimization Sovereignty: Manage and optimize Meta Ads and Google Ads to achieve defined CPL (Cost Per Lead) targets, acting as the primary "Source of Marketing ROI."

• Lead Architecture: Generate qualified leads for loan and deposit products through paid and organic channels, providing the "Functional Foundation" for a robust sales pipeline.

• Reputation Stewardship: Manage social media engagement and online brand reputation, maintaining the "Source of Market Trust."

3. Operational Integrity & Analytical Power

• Data Sovereignty: Monitor digital analytics and provide weekly performance reports, acting as the primary "Source of Strategic Insight."

• Collaborative Architecture: Partner with the sales team to ensure digital leads are converted into booked loans, providing the "Relational Foundation" for cross-departmental success.

• Velocity Logic: Utilize 2–3 years of performance marketing expertise and SEO/SEM tools to respond to market shifts in real-time, maximizing the "Source of Digital Throughput."

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field.

• Experience: Minimum of 2–3 years in performance marketing, specifically within Financial Services.

• Technical Power: Mastery of Meta Ads Manager, Google Ads, SEO/SEM, and Analytics tools.

• Attributes: Strong data interpretation skills and excellent content execution capability.

Core Competencies

• Analytical Grit: Ability to interpret complex data sets to optimize campaign performance.

• Digital Sovereignty: Excellence in managing multi-channel advertising budgets and ROI.

• Execution Power: Ability to work effectively in the high-pressure environment of Ikoyi’s financial district.

Salary

Application Closing Date: Not specified

Application Instructions:

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