DIGITAL MARKETING EXECUTIVE AT DANA GROUP | DIGITAL MARKETING JOBS IN LAGOS

About Company:

Dana Group is a leading Nigerian conglomerate, a major contributor to the industrialization and economic growth of Nigeria for over five decades. With a maiden venture in pharmaceutical manufacturing in the mid-1980s, we have diversified into market-leading businesses across key sectors like: Pharmaceuticals, Automobile, Production of Household Plastics, Aviation, etc. We are committed to providing quality products and services that positively impact daily life and well-being

Job Description:

We’re looking for a hands-on Digital Marketing Executive to own and grow our online presence. If you live for campaigns, love digging into data, and know how to turn clicks into customers, this role is for you. You’ll work onsite with the marketing team to plan, execute, and optimize campaigns across paid, organic, and social channels.

Requirements:

• Manage Campaigns: Plan and run Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns with clear ROI targets.

• Own Social & Content: Develop content calendars, write copy, and coordinate with design to grow engagement across Instagram, LinkedIn, X, and Facebook.

• SEO & Website: Perform on-page SEO, conduct keyword research, and collaborate with web development teams to improve site performance and conversion rates.

• Analytics & Reporting: Track KPIs in GA4, Meta Ads Manager, and Google Ads. Prepare weekly/monthly reports with actionable insights.

• Email Marketing: Set up and optimize email flows, newsletters, and automations using tools like Mailchimp or Klaviyo.

• Market Research: Monitor competitors, trends, and audience behavior to identify new growth opportunities.

Qualifications and Skills:

• Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field (relevant certifications are a plus).

• Experience: 3–5 years of professional experience in digital marketing.

• Technical Skills: Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.

• Content: Strong copywriting skills with an eye for high-performing content.

• SEO Proficiency: Familiarity with SEO tools such as SEMrush, Ahrefs, or Google Search Console.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV (PDF) to: vacancies@danagroup.com using the Job Position as the subject of the email.