DIGITAL MARKETING & BRAND COMMUNICATIONS EXECUTIVE AT STRUCTURED RESOURCE BUSINESS LIMITED | DIGITAL MARKETING & BRAND COMMUNICATIONS JOBS IN LAGOS

About Company:

Structured Resource Business Limited is a product of its founders desire to efficiently provide business solutions and market access to American, European and Asian organisations, who are looking to enter into the Nigerian and West African market place with products and services. We provide both practical and profitable business solutions to a broad range of Nigerian businesses and pride ourselves on placing clients first and providing value for money. Structured Resource was founded in 2004 to address the need for a reliable, customer oriented partner organisation in Nigeria and across the West African region. The founders and partners are former Business Managers, Telecom Build Engineers, Bankers, Scientists, Software Engineers and Systems Architects based in Nigeria, America, Sweden and the United Kingdom. We boast a strong network of contacts throughout industry in both national and international arenas, with strong links with product manufacturers, distributors, suppliers, and sales specialists.

Job Description:

• We are seeking a creative, highly organized, and results-driven Digital Marketing & Brand Communications Executive to strengthen our digital presence and support lead generation initiatives.
• The ideal candidate will possess strong graphic design capabilities using Figma, hands-on experience in website content editing, expertise in email marketing and newsletter management, and proven ability to manage corporate social media platforms, particularly LinkedIn.
• The successful candidate will play a key role in enhancing brand visibility, driving audience engagement, and supporting business growth through strategic digital marketing initiatives.

Key Responsibilities
Digital Design & Brand Management:

• Design high-quality digital marketing assets using Figma.
• Create social media creatives, banners, brochures, presentations, email templates, and other marketing materials.
• Ensure all visual communications comply with the company's brand identity and guidelines.
• Collaborate with internal stakeholders to produce engaging marketing collateral.

Website Management:

• Update and edit website content regularly.
• Upload blog articles, company news, case studies, and service information.
• Ensure website content remains accurate, current, and SEO-friendly.
• Work closely with developers when technical updates are required.

Email Marketing & Newsletter Management:

• Develop and execute email marketing campaigns.
• Design and distribute newsletters to clients, prospects, and stakeholders.
• Maintain and segment email databases.
• Monitor email campaign performance, including:
  • Open Rates
  • Click-Through Rates (CTR)
  • Conversion Rates
  • Bounce Rates
• Optimize campaigns based on performance analytics.

Social Media Management:

• Manage the organization's LinkedIn page as the primary social platform.
• Develop and implement a monthly content calendar.
• Create engaging posts to increase brand awareness and audience engagement.
• Respond to comments and messages professionally.
• Monitor social media trends and recommend innovative content ideas.
• Support the management of other social media platforms where required.

Content Development:

• Write compelling marketing copy for:
  • LinkedIn posts
  • Website pages
  • Email campaigns
  • Newsletters
  • Promotional materials
• Ensure consistency in messaging and brand voice.

Marketing Analytics & Reporting:

• Monitor digital marketing performance using relevant analytics tools.
• Prepare monthly reports covering:
  • Website traffic
  • Email campaign performance
  • Social media engagement
  • Lead generation metrics
• Recommend improvements based on campaign performance.

Brand Promotion:

• Support digital campaigns that promote company products and services.
• Coordinate online promotional activities.
• Identify opportunities to improve online visibility and customer engagement.

Requirements:

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, Communications, or any related field.
• 2–4 years of relevant experience in Digital Marketing or Brand Communications.
• Relevant digital marketing certifications will be an added advantage.

Required Skills & Competencies:
Technical Skills:

• Proficiency in Figma (mandatory).
• Website editing and content management experience.
• Experience with email marketing platforms (e.g., Mailchimp, Brevo, HubSpot, or similar).
• LinkedIn marketing and management.
• Social media management tools.
• Basic understanding of SEO.
• Microsoft Office Suite.
• Google Analytics (preferred).

Preferred Candidate Profile:
The ideal candidate should be:

• Highly creative with a strong eye for design.
• Experienced in Figma and website content editing.
• Skilled in email marketing and newsletter campaigns.
• Passionate about digital storytelling and brand building.
• Proactive, innovative, and able to work with minimal supervision.
• Results-oriented with excellent project management skills.

Salary

Application Closing Date: 31st July, 2026

Application Instructions:

Interested candidates should send their CV to: jobs@structuredresource.com using the job title as the subject of the mail.