About Company:
Deloitte is the largest private professional services network in the world. Everyday, approximately 286,200 professionals in more than 150 countries demonstrate their commitment to making an impact that matters. Our West Africa practice serves multinationals, large national enterprises, small and medium-sized enterprises and the public sector across Nigeria and Ghana.
In Nigeria, Deloitte is one of the leading professional services firms, specializing in providing Audit, Tax, Consulting, Risk Advisory and Financial Advisory services. We serve clients in a variety of industries from financial services, consumer, telecommunications, media & technology, energy resources & Industrial and government and public services.
Job Description:
- The ideal candidate will lead marketing, brand, public relations and corporate communications for the client, in line with the Bank’s growth ambitions, customer strategy and regulatory obligations.
- The mandate is direct: grow active clients, measured by Monthly Active Clients (MAC) and Yearly Active Clients (YAC); strengthen how the brand is perceived; and build a modern marketing function that delivers measurable business results.
Key Responsibilities
- Strategy and growth: Set and run a marketing and communications strategy built on customer insight and aligned to business goals. Advise executive management on market intelligence and competitive dynamics. Make marketing a direct contributor to customer acquisition, retention and product take-up. Ensure full compliance with the Central Bank of Nigeria (CBN) and other relevant regulators.
- Brand and positioning: Act as custodian of the client’s brand in Nigeria, keeping it consistent and distinctive across every channel — branches, digital platforms and partners. Lead the work to strengthen trust and visibility, and to position the client as a leading financial-inclusion brand.
- Integrated marketing and product growth: Design and run multi-channel campaigns across digital, offline and experiential channels. Work with Product, Commercial and Operations to bring products to market, launch and scale them, and support them through their life cycle. This includes the Bank’s digital and payments products and its lending offer, where marketing is central to adoption.
- Corporate communications and reputation: Run internal and external communications. Lead media relations, public affairs and crisis communications to protect the Bank’s reputation. Keep communication with staff, regulators, partners and the public clear, consistent and timely. Position the client as a credible voice in financial inclusion.
- Digital marketing and performance: Build a data-driven digital marketing capability with clear measures across lead generation, conversion and customer value. Use analytics to improve campaigns and return on spend and support the Bank’s wider digital agenda.
- Team and budget: Build and lead a high-performing team. Organise the function to fit the Bank’s needs. Manage the marketing budget with discipline, for impact and efficiency. Work closely across business units to align and execute.
Requirements:
- ree in marketing, communications, business administration or a related field
- An MBA or relevant master’s degree is preferred
- Professional certifications in marketing, digital marketing, communications or brand management are an advantage
- 12 to 15 years in marketing, public relations, corporate communications and brand management, with a meaningful part in regulated sectors such as financial services, banking, fintech, telecommunications or fast-moving consumer goods (FMCG)
- At least five years at executive or senior leadership level, with direct board-level exposure and a role in enterprise-wide change
- A track record of leading integrated marketing and communications transformations that produced measurable growth, customer acquisition and stronger brand equity
- Experience working across more than one market, or within a multi-country group, with the ability to align local execution to a wider brand
- Depth in digital marketing, customer engagement, performance marketing, media relations, crisis communications and reputation management
- Strong understanding of the Nigerian market, customer behaviour and the financial-inclusion
- landscape
- Experience managing significant budgets, agencies and multi-channel campaigns, with clear accountability for results
Salary
Very attractiveApplication Closing Date: Not specified
Application Instructions:
Click the button below to apply
Job Information
Deadline
Not specified
Job Type
Full-time
Industry
Public Relations
Work Level
Experienced
State
Lagos
Country
Nigeria