BRAND MANAGER - HAIR CARE BRAND AT CHF HERON NIGERIA LIMITED | BRAND MANAGER JOBS IN LAGOS

About Company:

C.H.F. Heron Nig. Ltd. owes its success to a comprehensive and innovative approach deployed and constantly revitalized to maintain its lead over the competition and sustain continuous improvement. This would not have been possible had we not gained the trust of our customers, through relationships based on transparency reliability and sincerity. 

Job Description:

We are seeking a high-performing, commercially astute Brand & Commercial Manager to lead our market expansion and brand evolution. This is a hybrid leadership role that sits at the intersection of creative brand identity and cold, hard sales data.

You will not just be managing a brand image; you will be the primary engine for revenue growth across multiple territories. You will lead cross-functional teams and manage complex distribution channels—from traditional markets to modern trade and digital platforms. If you have a proven track record of converting brand equity into market share and possess the grit to lead a high-stakes sales environment, we want to see your vision.

Requirements:

1. Brand Identity & Product Stewardship

• Identity Management: Architect and protect the brand’s image, ensuring that messaging is consistent, aspirational, and culturally resonant.

• Strategic Messaging: Develop the "Brand Voice" and value propositions that differentiate our products in a crowded marketplace.

• Stakeholder Synergy: Act as the primary liaison between brand owners and operational teams to ensure global strategies are localized effectively.

2. Commercial Growth & Territory Leadership

• Sales Driving: Translate brand strategies into tactical sales plans that achieve aggressive revenue targets and market penetration.

• Omnichannel Strategy: Optimize brand presence across diverse channels, including Traditional Trade, Modern Trade, Professional Salons, and E-commerce.

• Regional Optimization: Manage and audit brand performance across different territories, identifying and exploiting under-served regional opportunities.

3. Leadership & Channel Operations

• Team Management: Lead and mentor a cross-functional team, fostering a culture of accountability, innovation, and high performance.

• Channel Relationship Management: Negotiate and maintain high-level partnerships with distributors and channel partners to ensure maximum product accessibility and visibility.

• Performance Analytics: Utilize commercial data and market insights to refine strategies, pivot when necessary, and report ROI to stakeholders.

Qualifications and Skills:

Professional Profile

• Experience: Minimum of 5–7 years of solid experience in sales and marketing, with a proven history of managing brands in competitive sectors.

• Education: HND or BSc degree in Marketing, Business Administration, or a related field.

• Commercial IQ: Strong understanding of market dynamics, consumer behavior, and financial metrics.

Core Competencies

• Influencing & Negotiation: Ability to command a room and win over skeptical stakeholders or tough channel partners.

• Communication Mastery: Exceptional presentation skills, capable of telling a compelling story that inspires both customers and internal teams.

• Target-Driven Mindset: A self-motivated professional who thrives on hitting and exceeding KPIs.

• Technical Literacy: Proficient in computer tools and data analysis platforms to track performance.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates can share their CV via email to hr@chfheron.com